| ~ Sunshine Skyway ~ an Instagram photo by douglas reeser. |
In slightly old news now, Instagram recently drew the ire of many of its more vocal users when it attempted to update its Terms of Service (TOS) Agreement and declared that the company could sell usernames, images and more without notice or compensation. The new TOS read:
"Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."After the uproar from users and fairly widespread media coverage, Instagram backtracked and went back to the old TOS. Co-founder Kevin Systrom released a statement apologizing and attempting to explain the change:
"Our intention in updating the terms was to communicate that we'd like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos."The backtracking worked, and it appears that millions of Instagram users have happily continued using the platform to share their pictures of the holiday season. Lost in the public relations nightmare, however, is that Instagram may have been on to something with the idea of selling users' photos. It's just that they didn't take the idea far enough.



