If you're interested in consumerism, capitalism, globalization, advertising, or any combination thereof, check out this documentary film out of the
Czech Republic,
chzech dream. The directors - two film students - decide to see how a western capitalist advertising campaign may affect the general public in the recently post-communist country. With funding through their university from the government, they released massive advertising in the forms of billboards,
tv and radio promos, ads in the paper and magazines, and fliers - all for a store that didn't exist and never will. Perhaps not incidentally, the film/hoax was filmed/carried out as the country was being asked to vote on entrance into the European Union, and it brings up some interesting points in regards to how advertising is "used" on people... Check it out.
If you're interested in consumerism, capitalism, globalization, advertising, or any combination thereof, check out this documentary film out of the Czech Republic, chzech dream. The directors - two film students - decide to see how a western capitalist advertising campaign may affect the general public in the recently post-communist country. With funding through their university from the government, they released massive advertising in the forms of billboards, tv and radio promos, ads in the paper and magazines, and fliers - all for a store that didn't exist and never will. Perhaps not incidentally, the film/hoax was filmed/carried out as the country was being asked to vote on entrance into the European Union, and it brings up some interesting points in regards to how advertising is "used" on people... Check it out.
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